FROM DENTAL FLOSS TO GUITAR STRINGS
SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES
Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE® Floss and ELIXIR® Guitar Strings.
Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.
Sprache
Produkt-Hinweis
Fadenheftung
Gewebe-Einband
mit Schutzumschlag
Maße
Höhe: 235 mm
Breite: 157 mm
Dicke: 19 mm
Gewicht
ISBN-13
978-1-64719-707-0 (9781647197070)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
John is a graduate of the United States Naval Academy and the University of Maryland School of Law.John led the launch of GLIDE Floss and ELIXIR Strings at Gore. At Eaton, John managed Industrial Sector Business Development and he also served as Vice President and Chief Counsel, Global Contracts.
