The book discusses how a collection is formed, whom it is designed for and how it is promoted. An overview of jobs within the fashion industry is included, supported by interviews with designers, stylists, photographers, buyers and agents. The visual material provided throughout the book aims to illustrate aspects of fashion design and to bring to life ideas explained within the text. Examples of work from talented designers and other creative people who work in the fashion industry are used to inspire and inform readers. Each 'fundamental' is supported by up-to-date theory, illustration and appropriate context to explain the underlying principles of fashion design practice.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Illustrationen
Maße
Höhe: 230 mm
Breite: 200 mm
Gewicht
ISBN-13
978-2-940373-39-0 (9782940373390)
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Schweitzer Klassifikation
Richard Sorger has previously taught at The London College of Fashion and Central Saint Martins, UK. He is currently the fashion design tutor at Middlesex University, UK. For three years, Richard ran SorgerKirchhoff, his own womenswear label with Ben Kirchhoff, selling in London and Paris. In 2004, Richard started designing under his eponymous label and currently sells worldwide. Jenny Udale is a practising fashion and printed textile designer. After graduating from the Royal College of Art, London, she launched her own womenswear label, which is stocked in stores around the world She is currently a lecturer in fashion at both the Universities of Kingston and Middlesex, UK.
Introduction: How to get the most out of this book; Introduction. Research and design: Are you fashionable?; Know your subject; Starting your research; Choosing a concept; Sources of research; The research book; Mood-, theme- and storyboards; Designing; Ideal bodies; Silhouette; Proportion and line; God is in the details; Fabric, colour and texture; Rendering your ideas; Portfolios. Fabrics and techniques: Fabric; Natural fibres; Man-made fibres; Synthetic fibres; Developments in fabric; Yarn production; Fabric construction; Surface treatments; Fabric and yarn trade shows. Construction: Tools and machinery; Construction techniques; Draping on the mannequin. Developing a collection: Who are you designing for?; Genre; Types of garment; Putting together a collection; Showing a collection; Promoting a collection; Branding. The Fashion Machine: Interviews with: Marios Schwab; Meadham & Kirchhoff; Boudicca; Jamie O'Hare; Winni Lok; Michele Manz; Yeda Yun; Caroline Weller; Nancy Stannard; Alistair Scott; Kay Barron; Richard Gray; Grace Woodward; Ruud Van Der Peijl; Internships. Conclusion. Bibliography and further resources. Credits. Index. Acknowledgements.
