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--Better Business offers the business content readers need, but in a better way.
Better Businessis integrated withmybizlab, which encourages readers to interact with business, not just read about it.
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ISBN-13
978-0-13-267236-8 (9780132672368)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Part 1: Looking at the Business Environment
Chapter 1: Business Basics
Chapter 2: Economics and Banking
Chapter 3: Ethics in Business
Chapter 4: Business in a Global Economy
Mini Chapter 1: Special Issues in Online Business
Part 2: Starting and Structuring a Business
Chapter 5: Small Business and the Entrepreneur
Chapter 6: Forms of Business Ownership
Mini Chapter 2: Constructing an Effective Business Plan
Part 3: Managing a Business and Employees
Chapter 7: Business Management and Organization
Chapter 8: Motivation, Leadership, and Teamwork
Chapter 9: Human Resource Management
Chapter 10: Business Technology
Chapter 11: Production and Operations Management
Mini Chapter 3: Business Communications
Part 4: Principles of Marketing
Chapter 12: Marketing and Consumer Behavior
Chapter 13: Product Development and Pricing Strategies
Chapter 14: Promotion and Distribution
Mini Chapter 4: Finding a Job
Part 5: Principles of Finance
Chapter 15: Financing and Tracking Business Operations
Chapter 16: Securities and Investments
Mini Chapter 5: Personal Finance
