This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all-new Fourth Edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.
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Produkt-Hinweis
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Maße
Höhe: 279 mm
Breite: 203 mm
Gewicht
ISBN-13
978-0-9621265-7-4 (9780962126574)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
PrefacePart I: Set a Strong FoundationChapter 1: Getting StartedChapter 2: Life PlanningChapter 3: Success StrategiesChapter 4: Boost Career LongevityPart II: Intentional ExcellenceChapter 5: Conscious PracticeChapter 6: Therapeutic CommunicationsPart III: Navigate Your Way to the Perfect JobChapter 7: An Insider's Look at Work SettingsChapter 8: Employment FundamentalsPart IV: Business BeginningsChapter 9: An Insider's Look at Practice SettingsChapter 10: Business Start-UpChapter 11: Create a Dynamic Business PlanPart V: Business OperationsChapter 12: Practice ManagementChapter 13: Take Your Practice to the Next LevelChapter 14: Financial ManagementPart VI: Marketing MasteryChapter 15: Marketing FundamentalsChapter 16: Marketing in ActionChapter 17: Client RetentionEpilogueEndnotesIndexOther Offerings
