This best-selling business manual for massage therapists and body workers is now in its Third Edition. Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.
Auflage
Sprache
Verlagsort
Zielgruppe
Editions-Typ
Produkt-Hinweis
Illustrationen
Maße
Höhe: 279 mm
Breite: 203 mm
Gewicht
ISBN-13
978-0-9621265-4-3 (9780962126543)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
- Initial Considerations
Exploration
Self-Employment
Clearing
Scope
- Life Planning
Goal Setting
Strategic Planning
Follow-Through
- Success Strategies
Self-management
Barriers to Success
Time Management Principles
Tracking
The Art of Risk Taking
Motivation
Balance
- Conscious Business
Are You Open For Business?
Social Responsibility
Goodwill
Professionalism
Image
Ethics
- Business Start-Up
Overview
Initial Research
Financing
Buying a Practice
Legal Structure
Business Name
Location
Licenses and Permits
Insurance Coverage
Setting Your Fees
- Business Management
Overview
Choosing Advisors
Policies and Procedures
Embracing Technology
Insurance Reimbursement
Hiring Help
Private Practice Issues
Group Practice Issues
Clinic Issues
Spa & Salon Issues
Job Interviews
- Financial Management
Bookkeeping
Federal Taxes
Work Smarter with Barter
Recessions-proof Your Practice
Inventory Control
Selling A Practice
Retirement Planning
The Canadian Supplement
- Therapeutic Communications
Communication Fundamentals
Client Interaction Policies
Telephones: The Client Connection
Client Files
The Ultimate Interview
Beyond Customer Service
Client Retention
Referrals
Building Professional Alliances
- Marketing
Marketing Principles
Marketing Plan Outline
Marketing Plan Overview
Positioning
Targeting Markets
Assessment
Strategic Action Plans
Marketing Techniques Primer
Promotion
Advertising
Publicity
Community Relations
Cooperative Marketing
Companies That Market For You
Choosing A Graphic Artist
Marketing Ideas from A to Z
Marketing Schedule
- The Business Plan
Introduction
Business Plan Outline
Supplement
Appendix A
Wheel of Life
High Priority Activities
Daily Plan
Time Tracking Sheet
Strategic Planning
Contact/Referral Records
Business Mileage Sheet
Bank Reconciliation Form
Opening Balance Sheet
Start-Up Costs Worksheet
Business Income & Expense Forecast
Monthly Business Expense Worksheet
Monthly Personal Budget Worksheet
Cash Flow Forecast
Weekly Income Ledger Sheet
Monthly Disbursement Ledger Sheet
Business Expenses Summary Sheet
Client Status Report
Client Health Information Sheet
Client Intake Form
Health History
Client Treatment Plan
Client Session Notes
Sign-In Sheet
New Client Checklist
Insurance Pre-Approval Form
Financial Agreement
Massage Therapy Informed Consent
Appendix B
A Barrier-Free Practice
Business Organizations
Independent Living Resources
Professional Associations
IRS & SBA Publications
Index
