Business consulting and related professional services represent a 350 billion dollar industry- and they're growing in a huge way. But things aren't as rosy as this figure might suggest. All too many consulting jobs, are brief, one-shot engagements- situations by which most professionals can't survive. The most pressing concern today for six million professional advisors is this: In our bottom-line era, how can I make myself stand out and become indispensable to my clients for the long haul? CLIENTS FOR LIFE has the answers. Featuring interviews with CEOs of such leading corporations as Kodak and American Express, Sheth and Sobel, two of the field's preeminent authorities, outline a series of proven skills and techniques that seperate the extraordinary from the ordinary. Readers will learn how to build trust through consistency and reliability, balance professional independence with client devotion, practice crucial "big picture thinking" and much more.
Rezensionen / Stimmen
USA Today Everything you ever wanted to know about being the perfect consultant is in Clients for Life...valuable for the most seasoned advisor, whether a lawyer, an accountant, or marketing professional.
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Höhe: 205 mm
Breite: 150 mm
Dicke: 19 mm
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978-0-684-87030-4 (9780684870304)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Jagdish Sheth is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School, Emory University, and the founder of the Center of Relationship Marketing. He has served as an advisor and consultant to AT&T, Lucent, Motorola, and Young and Rubicam, and contributes regularly to The Wall Street Journal and other publications. He lives in Atlanta, Georgia.
