Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services.
Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services.
Sprache
Verlagsort
Verlagsgruppe
Elsevier Science & Technology
Zielgruppe
Für die Erwachsenenbildung
Für Beruf und Forschung
ISBN-13
978-0-7506-0668-4 (9780750606684)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Autor*in
Boots Teacher/Practitioner, University of Manchester, UK
Who are your customers?; from customers to markets; informal research; what are your customers getting?; the price, the cost and the value; the manager as the supplier and the customer; dialogue with your customers; plans and the wheel of good fortune; conclusions and the way ahead.
