Bringing the book directly in line with the amended CIM Business Law syllabus, the book provides marketing students with a thorough working knowledge of the law on contract, sale of goods, agency, as well as the legal mechanisms for resolving commercial disputes, together with coverage of other selected topics which are of importance to marketeers and business in general.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 246 mm
Breite: 189 mm
Gewicht
ISBN-13
978-1-138-16402-4 (9781138164024)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Richard Lawson, Douglas Smith
Table of cases; Chapter 1 The English legal system; Chapter 2 Contract; Chapter 3 Sale of goods and supply of services; Chapter 4 Agency; Chapter 5 Consumer credit and consumer hire; Chapter 6 Advertising and marketing; Chapter 7 Product liability; Chapter 8 Professional negligence; Chapter 9 Negotiable instruments; Chapter 10 Banking law; Chapter 11 Insurance (non-marine); Chapter 12 Alternative dispute resolution; Chapter 13 Arbitration Index;
