Business Communication: Conducting a Piece of Market Research

This book is part of a series covering the National Criteria for GCSE Business Studies, with instructions to enable students to work on their own. The skills of handling data in a variety of forms are fsotered throughout. This book details all students need to know about business communication in conducting a piece of market research. The text covers research methods, presentation techniques and the use of verbal and basic business communication, including memos and letter writing. The construction and use of questionnaires is explained.