The most successfully managed crises have one thing in common - they got their engagement with stakeholders right at that critical, high-pressure moment. This should never be about spin - it's about listening, behaving differently and communicating honestly.
Crisis Management and Brand Repair: Communicating in a crisis to protect your reputation reveals the insider secrets and explains how to recover and come out on top from a crisis. While comprehensible for the beginner, it contains practical advice that will be new to professional communicators even with many years' experience.
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Produkt-Hinweis
Maße
Höhe: 234 mm
Breite: 156 mm
ISBN-13
978-0-7494-7819-3 (9780749478193)
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Schweitzer Klassifikation
Alex Singleton is a former Telegraph journalist, and a best-selling author on media relations. He is Head of Media Relations at London First, and the Chartered Institute of Marketing has described him as 'one of the world's leading public relations strategists'.
