This book is designed as a main text for a course in marketing of forestry products, or as a supplemental text for courses in forest products, forest economics and forest policy. The book includes cases and corporate sketches which may also be useful to professionals. An instructor's manual is also available.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für die Erwachsenenbildung
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Gewicht
ISBN-13
978-0-07-057546-2 (9780070575462)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Autor*in
Virginia Polytechnic Institute and State University, USA
Part 1 Overview and introduction: what is marketing anyway?; historical development of forest products marketing. Part 2 Marketing fundamentals: markets; products; distribution; pricing; promotion. Part 3 The nature of competition: using economist's tools; competitive strategies; strategic trends in the forest products industry. Part 4 Major forest products market segments: building products; pulp and paper; hardwood lumber and secondary products. Part 5 International marketing, marketing organization, careers: international marketing; marketing organization and careers. Part 6 Appendix - ten case studies.
