No business or commercial activity can be without an e-business strategy. Companies large and small must successfully develop and implement e-tailing systems if they are to maintain a competitive edge and ultimately profit from advances in technology. Understanding the law and knowing how it affects different aspects of e-business is an essential part of this process. This book is a practical guide to the law for companies and lawyers advising on establishing and successfully developing e-commerce and online trading within their business operations.
No business or commercial activity can be without an e-business strategy. Companies large and small must successfully develop and implement e-tailing systems if they are to maintain a competitive edge and ultimately profit from advances in technology. Understanding the law and knowing how it affects different aspects of e-business is an essential part of this process. This book is a practical guide to the law for companies and lawyers advising on establishing and successfully developing e-commerce and online trading within their business operations.
Reihe
Sprache
Verlagsort
Zielgruppe
Illustrationen
Maße
Höhe: 234 mm
Breite: 156 mm
Gewicht
ISBN-13
978-1-902558-45-5 (9781902558455)
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Schweitzer Klassifikation
Simmons and Simmons Communications Practice have considerable experience in the field of e-commerce law and has advised on issues as diverse as online contracts, branding, linking and framing, data protection, copyright and consumer protection.
Simmons and Simmons Communications Practice have considerable experience in the field of e-commerce law and has advised on issues as diverse as online contracts, branding, linking and framing, data protection, copyright and consumer protection.
Introduction; Online Contracts; Electronic Signatures and Encryption; Jurisdiction and Governing Law; Electronic Money; E-Commerce Directive; Domain Names; Data Protection; Advertising and Direct Marketing; Intellectual Property; Linking and Affiliate Deals; Tax; Employee Benefits.
