A hands-on, how-to guide for planning and marketing high-quality conferences, meetings and workshops - offering more than 170 practical, easy-to-implement tips that apply to all kinds of conferences and workshops. The book includes such features as sample dialogues for conducting telephone interviews with potential attendees, step-by-step advice on how to merge lists in a computer data base, sample contracts for securing meeting places and services, and guidelines for designing conference and workshop evaluations.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 264 mm
Breite: 182 mm
Gewicht
ISBN-13
978-1-55542-235-6 (9781555422356)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
14 steps to successful conferences and workshops; planning dynamic programmes - 18 tips for programme design and development; reaching potential participants - 34 tips for mailing list selection, maintenance and tracking; establishing a quality image - 31 tips for graphic design, typesetting and printing; predicting costs and revenues - 28 tips for developing accurate and realistic budgets; negotiating favourable contracts - 17 tips for securing meeting space, lodging and meals; evaluating and improving programmes - 18 tips for determining whether programmess are achieving goals and expectations; staying on the cutting edge - 26 tips for conducting ongoing market research and analysis; building professional knowledge and skills - key resources and readings for conference and workshop planners.
