Event management is a key part of most hospitality and tourism courses. This work is a guide to organizing a major event such as festivals, parties, concerts, weddings, and conferences. It includes photocopiable forms that will help readers to plan and budget, and case studies and websites to learn from on huge events like the Notting Hill Carnival, to smaller ones like a half-marathon in Wales. This handbook also includes a glossary of terms and an international list of contacts and organizations that can help with putting on an event.
Auflage
1985. Corr. 3rd Printing ed.
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
93 b&w line drawings, glossary
Maße
Höhe: 234 mm
Breite: 156 mm
Dicke: 19 mm
Gewicht
ISBN-13
978-0-8264-5219-1 (9780826452191)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Introduction to events; market demand for events; supply and suppliers; implications; making a start; events planning; financial management; preparation, logistics and support; marketing and public relations; the event as a project; during the event; closedown and evaluation.