The book is to show events and festivals as strategy to promote a city or destination and to build their images and branding. With interviews and deep reviews on past research, this book is going to provide some case studies on how events/festivals can be used to promote a region/city. The case study is in Normandy, France where I complete my master degree and I have a chance for close observation on the region.
Sprache
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Maße
Höhe: 220 mm
Breite: 150 mm
Dicke: 4 mm
Gewicht
ISBN-13
978-613-8-48282-6 (9786138482826)
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Schweitzer Klassifikation
I am Jung Feng Shih from Taiwan and have master degree in International Events Management of EM Normandie in France.I have passions in events and city branding.
