Profitable business developments in the 2000s will depend more than ever on the implementation of innovative yet practical sales and marketing strategies which must refelect the challenging new business era. Outdated sales methods must be replaced with a dynamic, positive approach, making the most of new technologies and techniques, to enable companies to develop existing markets and identify emerging ones. The book describes how to: analyse and anticipate the changing needs of the market; develop new sales plans and marketing techniques; increase sales to existing clients; identify and influence new buyers; upgrade sales training programmes; improve communications; avoid bad debts and increase positive cash flow; reduce costs and overheads to maximize efficiency and profitability; and develop new marketing concepts for the 2000s.
Sprache
Verlagsort
Cirencester
Großbritannien
Verlagsgruppe
Management Books 2000 Ltd
Zielgruppe
Maße
ISBN-13
978-1-85252-393-0 (9781852523930)
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Schweitzer Klassifikation
John Shaw founded his own consultancy, Cravenglow Marketing and Management Consultants Ltd in 1981, to assist companies to develop profitable growth in the UK, European and worldwide markets. He is a member of the Institute of Management and the Chartered Institute of Marketing. John Shaw is a respected conference speaker and writer on marketing topics.
