Marketing is the key to success in any business. Fish farming is very competitive and a working knowledge of marketing is essential to prosper under difficult conditions such as fluctuating exchange and interest rates and rapid increases in production. This manual seeks to provide all the fish farmer needs to know: the essential facts are presented in a concise and accessible form. This book is intended for fish farmers, students of aquaculture and marketing managers.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 244 mm
Breite: 172 mm
Gewicht
ISBN-13
978-0-85238-176-2 (9780852381762)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
The marketing approach to business; What kind of business?; Joint marketing; How markets work; Keeping up to date with markets; Distribution; Doing business with customers; Exporting; Handling the product; Trade associations.
