Preface
Foreword
About the Editors
PART I Evidence Based Financial Management
1. Insurance Buying Motives for Sustainable Financial Goals
Vijaykumar Dhannur and Shubham Mohan Kusane
2. Fintech Payments as a Facilitator of Value Co-Creation-A Theoretical Framework
Saumya Singh and Antora Dutta
3. Lack of Evidence Based Management (EBM) of Non-Performing Assets (NPAs) in Regional Rural Banks (RRBs)
D. S. Chauhan
4. Empirical Investigation of Heckscher Ohlin Theory on India's Foreign Trade
Shri Prakash and Sonia Anand Dhir
5. Indicators of Risk Management in Banking Sector
Gaganpreet Kaur
6. Implied Volatility, Risk Premium and Option Mispricing: An Examination of Information Efficiency of Options Market
Vijay Kumar Sharma and Satinder Bhatia
7. Determinants of Working Capital Efficiency of Indian MSME's: An Empirical Evidence
Deepak Kumar Tripathi and Saurabh Chadha
8. Financial Inclusion and Pradhan Mantri Jan Dhan Yojana: Evidence From Durg District
Ankita Tripathi, Dr. Ravish Kumar Soni and RajKumar
9. Comparative Analysis of the Financial Structures of Germany and Japan
Nikkita Gupta
10. Effects of Digitisation on Banknote Durability
Arunima Asthana, Tanmoy Kr. Banerjee and Shubhamoy Dey
11. Assessing Investment Attractiveness-Developing Economies Perspective
Leena Ajit Kaushal
12. Sustainable FDI Inflows in Emerging Economies-Indian Perspective
Leena Ajit Kaushal
13. A Descriptive Study of the Role of Microfinance in Sustainable Development and its Challenges
Kalpana
14. The Impact of Cryptocurrency on the Growth Prospect of Indian Economy
V. Rithul and Varnita Srivastava
15. Economic Burden of Non-Communicable Diseases and Challenges of Health Insurance Coverage: Insights from Primary Survey
Varsha Shukla and Rahul Arora
16. Interconnectedness Between Foreign Portfolio Investors and Market Returns: Evidence from Asymmetric Exponential GARCH Model
Faisal Usmani and Imlak Shaikh
17. Impact of Bitcoin Price on the Energy Consumption and Further Estimating its Carbon Footprint
Nishant Sapra and Imlak Shaikh
18. Causality between Defense Expenditure and Economic Growth in India
Prashant Ishwarlal Vadikar and Imlak Shaikh
19. A Study on Financial Literacy amongst the Rural and Urban Area of Surat District
Vijaykumar Gondaliya and Nisarg Shah
20. Portfolio Management Using OPM% Based Dynamic Allocation Strategy
Deepak Sharma
21. A Brief Appraisal on Tourism Finance Corporation of India
Kurma Sankara Rao
22. Bibliometric Analysis of Behavioral Finance with Vos Viewer: Last Twenty-Five Year
Girish Garg and Seema Thakur
PART II Evidence Based Human Resource Management
23. Changing Paradigms in Training Methods: A Bibliometric Review
A. Naga Ramani and Jayashree Mahesh
24. How Emotions Experienced at Home Impact Employee's Stress at Work: A study on Indian Working Professionals Working in India
Shridhar Gokhale and Raina Chhajer
25. Unwrap the Roles of Green Human Resource Management Practices with the Mediating Role of Green Innovation
Jyoti Kamboj and Eronimus A.
26. An Integrative Framework of Employees' Flourishing-at-work
Meera Peethambaran, Mohammad Faraz Naim and Saurabh Sugha
27. Does Learning Enhance the Psychological Well-Being of Employees at Work? A Pilot Exploration
Anurag Chadha and Raina Chhajer
28. Effect of Human Resource Practices on Employees' Behavioral Outcome in Neyveli Lignite Corporation (NlC) India Ltd, Neyveli
R. Ramachandran
29. Dark Tetrad and Work-Life Balance: A Case Study on Married Doctoral Students
Akash Dubey, Rajneesh Choubisa and Jerin V. Philipose
30. Academic Adjustment and Gratitude in College Students: A First-Hand Evidence from a Psychological Perspective
Jerin V Philipose, Akash Dubey and Rajneesh Choubisa
31. Work Environment: A Review of Established Scales from 50 Years of Literature
Shipra Pandey and Jayashree Mahesh
32. Role Stressors and Burnout: Examining the Mediating Role of Rumination
Nidhi S. Bisht and Arun Kumar Tripathy
PART III Evidence Based Marketing Management
33. Performance Prediction of Amazon Ad Campaigns Through Past Performance Data Using Machine Learning
Pratyut Sharma
34. Social Media Influencer as a Winning Strategy for Influencing Purchasing Decision of Teenage Segment
Nidhi, Preeti Thakur and Rakesh Kumar Gupta
35. Interaction Behavior of Customers in Viral Marketing: An Analysis of its Impact on Customer Opinions
Amrit Kaur, Harmeen Soch and Sunpreet Kaur
36. Talking the Walk: Conceptualizing Antecedents and Consequences of Greenhushing
Anand Thakur, Kavita Singla and Kamini Singla
37. A Bibliometric Review of Greenwashing Research by Using Co-occurrence Analysis and Bibliographic Coupling
Sakshi Goyal, Harshika Sondhi and Praveen Goyal
38. Marketing Metrics and Advertisement Campaign Budget: A VECM Approach
Venkat Narasimhan R., Udayan Chanda and Yashvardhan Sharma
39. An Analytical Study on Green Skin Care Products: Impact on Consumer Purchase Intention
Anu Grover and Hareesh Kumar T.
40. An Analytical Study on the Usage of Debit Card and Credit Card in Indian Economy
Ruchi Gupta, W. Ramana Rao and Muskan Diwan
41. Experiential Perspective and Technology Adoption of Digital Educational Ecology Amid Pandemic Context
Virendra Singh Nirban, Tanu Shukla and Mounika Prashanthi Vavilala
42. Impact of Seed Type and Fertilizer on Pearl Millet Yield: A Descriptive Study in Selected Districts of Rajasthan
Nikita Dhankar, Srikanta Routroy and Satyendra Kr. Sharma
43. Adoption and Usage of the Electronic National Agriculture Market: A Literature Review
Nirankush Dutta, Udayan Chanda and S. R. Singh
44. Agro-tourism: A Literature Review
Praveen Goyal, Saurabh Chadha and S. R. Singh
45. Performance of Farmer Producer Organisations in Rajasthan: An Empirical Assessment
Krishna Muniyoor, Sabhya Yadav, Rajan Pandey, Satyendra Kumar Sharma and Srikanta Routroy
46. Greenwash Perception and Sustainable Consumer Purchase Behaviour
Bharti Ramtiyal and Paras Garg, Gunjan Soni
PART IV: Evidence Based Operations and Information Management
47. Retailer's Ordering Policy Under Influence of Inflation and Dynamic Potential Market Size in a Supply Chain System
Alok Kumar, Jitendra Kumar Das and Udayan Chanda
48. Designing a Robust Supply Chain Model for the Distribution of-'COVAXIN'
Ankur Roy, Imlak Sheikh and Satyendra K. Sharma
49. Identification and Extraction of Retailer's Expectations in the Last-Mile Delivery
Krishna Veer Tiwari*, Leela Rani and Satyendra Kumar Sharma
50. Supply Risk Indicators to Assess Location and Environmental Risk
Ankur Roy, Imlak Shaikh and Satyendra K. Sharma
51. An Indian Approach to AI Policy: A Comparative Study Between Three Sectors
Anand R. Navaratna and Deepak Saxena
52. CTR Prediction: A Bibliometric Review of Scientific Literature
Arti Jha, Yashvardhan Sharma and Udayan Chanda
53. An Investigation into Understanding Consumer Opinion About Adoption of Electric Vehicles Using Machine Learning
Pooja, Abhishek Tripathi and Yatish Joshi
54. Click-Through Rate: An Overview of Scientific Research in Management
Venkat Narasimhan R, Udayan Chanda and Yashvardhan Sharma
55. Consumer's Safety Concerns on Fire Hazards and Readiness of Electric Vehicle Batteries in India
Vikash Joshi and Payal Phulwani
56. Policy Uncertainty and Purchasing Managers' Index
Imlak Shaikh
57. Food Waste Management in BITS Pilani
Ujjwal Aggarwal and Arkya Aditya
58. Assessment of EVs Adoption in India Using AHP-BWM Approach
Sudhanshu Ranjan Singh, Abhijeet K. Digalwar and Srikanta Routroy
59. Identification and Analysis of Health Parameters for the Development of a Mobile App and Sensor Based Wearable Health Band
Mayuri Digalwar, Dinesh Tundalwar, Rashmi Pandhare and Abhijeet Digalwar
60. Risk Propagation Modelling for Agri-Food Supply Chain: An Indian perspective
Khalid Hussain Ansari, Srikanta Routroy, Shailender Singh and Krishna Muniyoor
61. Impact of External Risk Factors on Indian Road Construction Supply Chain Performance
Anubhav Tiwari, Prasanta K. Sahu, Shailender Singh and Srikanta Routroy
62. Analysis of Impetus for Formal E-Waste Management System in India
Varun Kumar, Om Ji Shukla and Saurabh Tripathi
63. Long Term Business Planning to Mitigate Ill-effects of Natural Calamities
Rajkumar Sharma and Satyendra Kumar Sharma
64. Analyzing the Impact of Agri Supply Chain Management Strategies on Farmers' Incomes
C. V. Sunil Kumar and M. L. N. Rao
PART V: Evidence Based Strategic Management and Entrepreneurship
65. Winner-Take-All Strategy in Digital Platform Market: A Theoretical Exposition
Shatakshi Bourai, Neetu Yadav and Rahul Arora
66. Business Networks and Strategic Orientation Help Firms Navigate the Dynamic Nature of Business, Leading to Product Innovation
Amit Kumar Gupta
67. Sustainability Practices: A Case Study of State Bank of India
Yatisha Kalia
68. Value Appropriation in Inter-firm Coopetitive Alliances: Case of the Indian Pharmaceutical Industry
Roopesh Kumar, Anil Bhat and Neetu Yadav
69. DIVA'S of Enterprise: A Study of Constraining Factors Affecting Women Entrepreneurs in India
Kirti Malik, Pooja Yadav, Sonam Sachdeva and Harshika Sondhi
70. Bibliographic Analysis and Strategic Management Research in India
B. S. Rathore, Nardeep Kumar Maheshwari and Sunita Verma
71. Enabling Sustainable Entrepreneurial Intentions Through the Fintech Ecosystem and Entrepreneurship Education Ecosystem: Does Sustainable Orientation Matter?
Manpreet Rajpal and Bindu Singh
72. Opinion of Students Pursuing Higher Education on Online Learning During COVID-19 Pandemic: Review of Literature and a Sample Survey
Deepti Shetty and Vidya S. Gurav
73. Exploring a Mediating Role of Entrepreneurial Passion Between Individual Entrepreneurial Orientation and Social Entrepreneurship Linkage: A Conceptual Framework
Shefali Srivastava and Bindu Singh
74. Evidential Insights: Factors Affecting Higher Education Readiness
Tanu Shukla, Virendra Singh Nirban and Deepanjana Chakraborty
75. Choice of Expansion Modes: A Capabilities Perspective
Arun Kumar Tripathy
76. ESG Disclosures and Firm Performances-Evidence from India Inc.
Tulika Bal and Ashutosh Dash
