Bloggers and foodies everywhere will want this full-color book
The only thing better than cooking and eating is talking about it! Combine your two loves--food and blogging--with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide covers everything: how to identify your niche, design your site, find your voice, and create mouthwatering visuals of your best recipes and menus using dazzling lighting and effects. You'll learn how to optimize your blog for search, connect with social media, take your blog mobile, add widgets, and much more.
* Walks you through the technicalities of starting your own food blog
* Explores what you need to consider before your first post ever goes public
* Shows you how to create lip-smacking food visuals using special lighting and clever effects
* Explains SEO and how to make sure your site and recipes are searchable
* Goes into social media and how to use it effectively with your blog
Here's everything you need to know about food blogging.
Auflage
Sprache
Verlagsort
Illustrationen
Maße
Höhe: 23 cm
Breite: 18.8 cm
Dicke: 1.7 cm
Gewicht
ISBN-13
978-1-118-15769-5 (9781118157695)
Schweitzer Klassifikation
Kelly Senyei is a multimedia food journalist, stylist, photographer, and chef. She joined the food blogosphere in 2008 with the launch of her blog, Just a Taste (www.justataste.com), which chronicles her culinary musings tied to everything from easy appetizers and creative cocktails, to quick-fix meals and endless desserts. Kelly is a big proponent of keeping things light in life (and she's not talking about calories) and was motivated to launch her blog to share her family's rich recipe history.
Introduction 1
Part I: Whetting Your Appetite 7
Chapter 1: The Many, The Proud 9
Chapter 2: Finding Your Niche 25
Part II: Finding Your Voice 61
Chapter 4: Is This Thing On? 63
Chapter 5: Setting Your Content Menu 81
Chapter 6: Branding Your Blog through Consistency and Frequency 99
Part III: The Soup to Nuts of Design 117
Chapter 7: The Lay of the Land 119
Chapter 8: Your Blog's Roadmap 137
Chapter 9: Getting Your Garnish On 159
Part IV: Eating with Your Eyes 175
Chapter 10: Food Photography Basics 177
Chapter 11: Gathering Your Equipment and Tools 195
Chapter 12: Styling and Photographing Food 209
Part V: Marketing & Monetization 237
Chapter 13: (Super) Marketing 239
Chapter 14: Bringing Home the Bacon 259
Part VI: The Part of Tens 283
Chapter 15: Ten Things to Know before Starting Your Food Blog 285
Chapter 16: The Ten Hardest Foods to Photograph 291
Index 297