This text is the result of a study concerned with business development, either as investment, as the development of competence, or as diversification. The experiences and financial results of the interview subjects are reproduced, along with some causes of success and failure.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
figures, tables, bibliography
Maße
Höhe: 159 mm
Breite: 222 mm
Gewicht
ISBN-13
978-1-85628-999-3 (9781856289993)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Part 1 Introduction: the problem; the purpose of the study; a short presentation of the cases studied; the structure of the book. Part 2 Business development as investment: how are investments initiated?; how are ideas for new ventures shaped?; the planning phase and learning; entrepreneurship and the impetus process; vision versus control; business development and investment. Part 3 Business development as the development of competence: competence and success; how has competence been acquired?; competence on the production side; competence on the market side; competence on the administrative side; business idea and structure; some observations on competence. Part 4 Business development as diversification: the decision to diversify; the choice of direction of diversification; barriers to entry; the mode of entry; relatedness - a concept with many interpretations; concluding remarks. Part 5 Experiences and financial results: the experiences and advice of the interview subjects; anticipated versus real outcomes; absence of fit; lack of learning. Part 6 Conclusions and summary: some causes of success and failure; ten basic themes and lessons. Appendices: research methodology; the 13 cases.