The games, film and music industries in particular show an increased need for good buisness development advice in the wake of the global financial cirses and the rise of a new digital economy. Creative professionals are now finding themselves forced to operate independently, with no clear guide to business development in these industries. This book provides that guide, structured like the kind of tutorial this industry is used to following when learning new creative tools and techniques.
It will leverage the author's results of consulting indie and small-mid scale developers and through leading incubator programs.
While creative readers will find the material easier to accept and adapt than the traditional MBA-style business book, the action steps and To-Do lists of each chapter are completely business focused. For example, in the "Paid Practice" chapter you will find a step-by-step method of securing contract work with small to medium businesses that provides both the opportunity to develop industry credentials as well as build financial, social and creative capital before taking the leap to launch a business. This ste-by-step method was generated while the author did business development for Microsoft that helped the author to land 7-11, Boeing and the Australian Department of Defense as clients.
Sprache
Verlagsort
Verlagsgruppe
Illustrationen
3 s/w Tabellen, 12 s/w Zeichnungen
3 Tables, black and white; 12 Line drawings, black and white
Maße
Höhe: 229 mm
Breite: 152 mm
ISBN-13
978-0-415-70288-1 (9780415702881)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Forward (Jesse Schell)
Author's Preface
Introduction
* Going Indie in the Games Industry
* Who this Book is For
o Veterans: Digital Distribution has Changed Everything
o Students: Get Noticed, Create Your Own Opportunities
* How to Use this Book
o Step by Step Challenges: One Chapter at a Time
o Profiling Legendary and Modern Creatives
o Business Stuff and To-Do Lists
* #000. Start Here: Work with What You've Got
/// Part 1: "Proving Grounds"
* #001. Creative Obsession: "I can't imagine NOT doing this!"
* #002. Personal Conviction: "But it doesn't have to be that way..."
* #003. Cultural Heroes: "I've got to know how they did it!"
* #004. Paid Practice: "Who needs what I want to do more of?"
/// Part 2: "Leap of Faith"
* #005. Insatiable Curiosity: "How does that work? What if we tried...?"
* #006. Niche Audience: "Where do people go to talk about this stuff?"
* #007. Enough Savings: "I need to focus on this full time for a while"
* #008. Talented Competition: "How do we compare to the best of the best?"
/// Part 3: "Taming the Beast"
* #009. Interesting Problems: "I've always wanted to see if this would work..."
* #010. Signature Series: "Each release builds on the last"
* #011. Distribution Partner: "Who's audience would really dig this stuff?"
* #012. Your Replacement: "Who do I trust with this so I can do other things?"
/// Bonus Chapters
* Surviving Politics, Players and Pundits
* Ecommerce in the New Digital Ecosystem
* Finding, Hiring and Managing a Creative Team
* Legal Stuff, Taxes and Sustainability
Bibliography
