From logistics and merchandising to quality control and warehouse openings, learn about this unique 40 year old retailer. David and Susan Schwartz have traveled over 200,000 miles around the globe to provide a fun-filled behind-the-scenes, look at what makes Costco special.
Sprache
Produkt-Hinweis
Fadenheftung
Pappband
mit Schutzumschlag
Illustrationen
Maße
Höhe: 237 mm
Breite: 203 mm
Dicke: 24 mm
Gewicht
ISBN-13
978-1-959505-00-6 (9781959505006)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
David Schwartz is the author of several books, most recently "The Last Man Who Knew Everything: The Life and Times of Enrico Fermi, Father of the Nuclear Age," (Basic Books, 2017). David spent much of his youth in San Francisco, where his parents were early members of Price Club, Costco's predecessor.
Susan Schwartz worked in marketing at Nabisco and General Foods in the 1980s when mass merchandising was still considered an "alternate channel" of distribution. She grew up in Philadelphia where she delighted in shopping at Costco with her parents. Susan and David are proud grandparents and avid birdwatchers.