Essentials of Entrepreneurship and Small Business Management is a how-to guide to launching and managing a successful small business. Taking a practical, hands-on approach, author Norman Scarborough dissects case studies, examines market successes and failures, and breaks down tactics used by today's most successful small business ventures.
The 10th Edition reflects recent trends in entrepreneurship, including ways of leveraging AI. In each chapter, new examples, cases and data reflect the dynamic, culturally diverse world of entrepreneurship, while opening eyes to the possibilities, challenges and rewards available with business ownership. The new edition expands on business financing and modern workforce strategies, as two major areas shaping modern-day entrepreneurialism.
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Verlagsort
Zielgruppe
Für höhere Schule und Studium
ISBN-13
978-1-292-75052-1 (9781292750521)
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Schweitzer Klassifikation
About our author Norman Scarborough is the William Henry Scott III (Emeritus) Professor of Entrepreneurship at Presbyterian College. In 1980, he was one of the first professors in the United States to create a course in Entrepreneurship (then called Small Business Management), which led him to write the predecessor to this book, Effective Small Business Management, which was first published in 1984 and was published for 12 editions.
Over the course of 42 years, he taught thousands of students in a multitude of courses, ranging from Human Resources Management and Business Statistics to Economics and Business Law (and many others), but his favorite class was always Entrepreneurship. Many of his students have gone on to launch successful businesses of their own, a fact that brings him great joy. He also has consulted with many entrepreneurs and businesses over his career.
He is the author of numerous books and articles and, in 2005, was recognized for his excellence in teaching by the Council for Advancement and Support of Education, which named him the South Carolina Professor of the Year. Although he retired from teaching in 2021, he remains active, now working in state government as a utility regulator, a job to which he enjoys bringing the spirit of entrepreneurship. He also gives back to his community, serving as a volunteer and a board member for many nonprofit organizations.
SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP
The Foundations of Entrepreneurship
Ethics and Social Responsibility: Doing the Right Thing
Creativity and Innovation: Keys to Entrepreneurial Success
SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS
Conducting a Feasibility Analysis and Designing a Business Model
Crafting a Business Plan and Building a Solid Strategic Plan
Forms of Business Ownership
Buying an Existing Business
Franchising and the Entrepreneur
SECTION III: LAUNCHING THE BUSINESS
Building a Powerful Bootstrap Marketing Plan
E-Commerce: From Startup to Sales
Pricing and Credit Strategies
Creating a Successful Financial Plan
Managing Cash Flow
Choosing the Right Location and Layout
SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS
Sources of Financing: Equity and Debt
Global Aspects of Entrepreneurship
Building a New Venture Team and Planning for the Next Generation
Appendix: The Daily Perc Business Plan
Cases
