This book presents an innovative approach to the strategic management perspective in the museum context.
Due to the dynamic political, social, and economic challenges, museums increasingly have to apply a business-oriented perspective, yet this issue is analyzed in a fragmented way. Thus, drawing from extensive literature reviews and previous studies, this multiple case study delves into a dynamic of relationship management and value co-creation processes within a multi-stakeholder approach. While there is a growing interest in museum management, many current studies are static and fragmented, focusing mainly on visitors' perspectives. In contrast, the presented research employs a dynamic approach to stakeholder management and value co-creation. As value creation and delivery intersect throughout the value co-creation process, the research perspective should go beyond the final recipients and the final value delivery. It was one of the concluding points. This study also considers changes in the strength of relations, the interdependence of museums' main activity areas, and the dynamic of stakeholder salience.
The presented exploration results can be interesting and relevant to museum practitioners and other people working in the culture sector, as well as to scientists and academics in the management field.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Postgraduate
Illustrationen
21 Tables, black and white; 5 Line drawings, black and white; 5 Illustrations, black and white
Maße
Höhe: 229 mm
Breite: 152 mm
ISBN-13
978-1-032-93505-8 (9781032935058)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Magdalena Sawczuk is an Assistant Professor at the Jagiellonian University in Krakow, Poland (Faculty of Management and Social Communication, Institute of Entrepreneurship).
Chapter 1. The Museum Context of Stakeholder Relationship Management and Value Co-creation: An Introduction Chapter 2. Value co-creation in the management theory from the museum's perspective Chapter 3. Stakeholder theory in the strategic management of museums Chapter 4. The Museum Context of Stakeholder Relationship Management and Value Co-creation: Methodology of the Study Chapter 5. The museum's relationship with its stakeholders Chapter 6. Co-creation of value by a museum and its stakeholders Chapter 7: The Museum Context of Stakeholder Relationship Management and Value Co-creation: Conclusions
