Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque

Rezensionen / Stimmen

"Recognizing that marketing and quality management are crucial for good management and the development of libraries, and other information services, and believing that the subjects tend to be neglected in schools of library and information science, the Management and Marketing Section and Education and Training Section of the International Federation of Library Associations and Institutions combined to organize a scientific colloquium on the subjects with the collaboration of a number of other organizations." -- "New Library World" (November 2002)