This text gives students an understanding and appreciation of different cultures and helps them develop practical skills for improving their communication with people from other cultures. The book is divided into four interrelated parts: Part I introduces the study of communication and culture; Part II focuses on the ability of culture to shape and modify our view of reality; Part III puts the theory of intercultural communication into practice; and Part IV converts knowledge into action.
This text gives students an understanding and appreciation of different cultures and helps them develop practical skills for improving their communication with people from other cultures. The book is divided into four interrelated parts: Part I introduces the study of communication and culture; Part II focuses on the ability of culture to shape and modify our view of reality; Part III puts the theory of intercultural communication into practice; and Part IV converts knowledge into action.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Maße
Höhe: 250 mm
Breite: 190 mm
ISBN-13
978-0-534-53464-6 (9780534534646)
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Schweitzer Klassifikation
Part I: Communication and culture 1. Intercultural communication: interaction in a diverse world 2. Communication and culture: the voice and the echo. Part II: The influence of culture 3. cultural diversity in perception - alternative views.