Contents: Preface. Part I: Studying "Theory" -- Doing "Research." D.W. Stacks, M.B. Salwen, Integrating Theory and Research: Starting With Questions. S.H. Chaffee, Thinking About Theory. M.J. Beatty, Thinking Quantitatively. J.A. Anderson, Thinking Qualitatively: Hermeneutics in Science. Part II: Mass Communication Approaches and Concerns. B.S. Greenberg, M.B. Salwen, Mass Communication Theory and Research: Concepts and Models. P.J. Shoemaker, Media Gatekeeping. M. McCombs, T. Bell, The Agenda-Setting Role of Mass Communication. N. Signorielli, M. Morgan, Cultivation Analysis: Research and Practice. C. Gaziano, E. Gaziano, Theories and Methods in Knowledge Gap Research Since 1970. J.D. Rayburn, II, Uses and Gratifications. C.T. Salmon, C.J. Glynn, Spiral of Silence: Communication and Public Opinion as Social Control. R.L. Stevenson, International Communication. J. Bryant, D. Zillmann, Violence and Sex in the Media. E. Thorson, Advertising. Part III: Human Communication Approaches and Concerns. J.C. McCroskey, V.P. Richmond, Human Communication Theory and Research: Traditions and Models. W.R. Fisher, S.D. O'Leary, The Rhetorician's Quest. M.D. Miller, T.R. Levine, Persuasion. C.R. Berger, Interpersonal Communication. E. Nieva, M. Hickson, III, Modeling Cultures: Toward Grounded Paradigms. T. Steinfatt, D.M. Christophel, Intercultural Communication. B. Goss, Intrapersonal Communication. A.S. Ebesu, J.K. Burgoon, Nonverbal Communication. R. Hirokawa, A.J. Salazar, L. Erbert, R.J. Ice, Small Group Communication. B.J. Allen, P. Tompkins, S. Busemeyer, Organizational Communication. Part IV: Integrated Approaches to Communication. K.K. Reardon, E.G. de Pillis, Multichannel Leadership: Revisiting the False Dichotomy. E.M. Rogers, A. Sing
