When the nine officers of the Clare City Police Department learned their town's only doughnut shop was closing for good, they sprang into action. The 113-year-old bakery was an icon and needed to be protected and served! Besides, there were already 11 empty stores in the three blocks of downtown Clare, Michigan. So, with no idea how to make doughnuts, run a business or where to start, the officers stepped up to save the doughnuts and, in doing so, revived a small town. They expected to simply keep the bakery open, but from day one, the bakery business exploded. They garnered national and international media attention, created three other locations, nearly went bankrupt, and came back stronger than ever. This book is more than an American success story, it's a lesson for fresh marketing ideas and how civic-minded people can make a difference in any town. Want to know how they did it? This is their story.
Sprache
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Maße
Höhe: 229 mm
Breite: 152 mm
Dicke: 14 mm
Gewicht
ISBN-13
978-1-958363-19-5 (9781958363195)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Greg Rynearson, a.k.a. Ryno, grew up in Clare, Michigan and serves as president of Cops & Doughnuts. He was drawn to the Clare Police Explorer Cadet program at age sixteen, inspired by his two older brothers, who served as auxiliary police officers with the Clare Police Department. Ryno had found his calling.In 1982 he joined the Clare Police Auxiliary, and four years later, joined the Clare County Sheriff Department Reserves. In 1988, his paid police career began, working with the sheriff's department until 1999 when he joined the Clare Police Department. He retired in 2013 to work full-time at the bakery-his second calling-and is often called a marketing genius.Ryno was married to Tammy for thirty-one years until her passing in February 2022, during the writing of this book. Ryno has three children and ten grandchildren.
