This work aims to show readers how to combine vision with skill, aptitude and market opportunities when running a small business. Global issues are integrated throughout the text. There is emphasis on guerilla marketing techniques and customer service.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Höhe: 277 mm
Breite: 216 mm
Gewicht
ISBN-13
978-0-03-022593-2 (9780030225932)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Autor*in
Irvine Valley College, USA
Saddleback College, USA
Saddleback College, USA
Your great adventure - exploring the right fit; spotting trends and opportunities - opening your eyes; opportunity selection - filtering ideas; profiling the target customer; reading the competition; marketing overview - connecting with the customer; location; numbers and showbox accounting; shaking the money tree;legal concerns; building a winning team; the entrepreneur's toolkit; buying a business; buying a franchise; pulling the plan together; fast-start business plan. Appendices: Wind In Your Face bicycle shop - business plan; Shelter Dynamics - business plan.
