Presents a series of tested marketing strategies and radical new techniques that aim to allow companies to outpace their competitors. The text enables readers to choose marketing weapons best suited to their individual needs. Worksheets are used to plan and implement marketing campaigns.
Sprache
Verlagsort
Zielgruppe
Illustrationen
Maße
Höhe: 240 mm
Breite: 160 mm
Gewicht
ISBN-13
978-0-7494-1233-3 (9780749412333)
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Schweitzer Klassifikation
