Sams Teach Yourself Linkedln (R) in 10 Minutes, Third Edition offers straightforward, practical answers when you need fast results. Learn everything you need to know to quickly and easily generate solid results on LinkedIn.
Tips point out shortcuts and solutions
Cautions help you avoid common pitfalls
Notes provide additional information
Plain English explains new terms and definitions
10 minutes is all you need to learn how to...
Create a LinkedIn profile that generates results
Find jobs, consulting opportunities, partners, and clients
Enhance your visibility to an audience of millions
Promote your business with a LinkedIn Company Page
Develop a streamlined approach for managing contacts
Customize LinkedIn for maximum effectiveness and productivity
Use LinkedIn Answers and Groups for research and marketing
Extend the power of LinkedIn with third-party applications and tools
Give and receive professional recommendations
Recruit job candidates
Access LinkedIn from mobile devices
Advertise on LinkedIn
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Höhe: 209 mm
Breite: 142 mm
Dicke: 14 mm
Gewicht
ISBN-13
978-0-672-33598-3 (9780672335983)
Schweitzer Klassifikation
Patrice-Anne Rutledge is a business technology author and journalist who writes about social media, web-based applications, and small business technology. Her other books include Sams Teach Yourself Google+ in 10 Minutes, Using LinkedIn, Using Facebook, and The Truth About Profiting from Social Networking, all from Pearson. Patrice is a long-time LinkedIn member and social networking advocate who has used LinkedIn to develop her business, find clients, recruit staff, and much more.
Introduction 1
1 Introducing LinkedIn 3
Understanding What LinkedIn Can Do for You 3
Understanding the Key to Success on LinkedIn 4
Understanding LinkedIn Account Types 5
Using a LinkedIn Free Account 6
Exploring LinkedIn Premium Accounts 6
Exploring LinkedIn Sales Professional Accounts 8
Creating a LinkedIn Account 8
Exploring the LinkedIn Home Page 13
Navigating LinkedIn 15
Summary 16
2 Creating Your Profile 17
Viewing a LinkedIn Profile 17
Creating a Profile That Achieves Your Goals 18
Understanding Profile Completeness 20
Entering Basic Profile Information 21
Adding Positions 22
Adding Educational Information 24
Adding Website Links and Other Additional Information 27
Integrating Your LinkedIn Account with Twitter 29
Customizing Your Public Profile and URL 30
Adding Profile Sections 32
Adding a Profile Summary 34
Adding Personal Information 35
Specifying Contact Settings 35
Adding a Profile Photo 37
Viewing Your Profile 38
Summary 38
3 Adding and Managing Connections 39
Developing a Connection Strategy 39
Building Your Network 41
Importing Contacts from Other Email Systems 43
Connecting with Current or Past Colleagues 45
Connecting with Former Classmates 46
Connecting with Other LinkedIn Members 47
Connecting with People Not on LinkedIn 49
Responding to Connection Invitations 50
Managing Your Connections 52
Removing Connections 53
Viewing Your Network Statistics 54
Summary 54
4 Customizing Your LinkedIn Settings 55
Customizing the Way You Use LinkedIn 55
Customizing Profile Settings 57
Customizing Email Notification Settings 60
Managing Group, Company, and Application Settings 62
Managing Your Account Settings 64
Summary 67
5 Managing and Updating Your Profile 69
Understanding the Importance of a Current Profile 69
Posting an Update 71
Managing Your Updates 73
Understanding How Your Network Can Respond to Your Update 73
Updating Your Profile 74
Promoting Your Profile on the Web 76
Printing and Downloading Your Profile 77
Summary 78
6 Communicating with Other LinkedIn Members 79
Understanding Your LinkedIn Network 79
Understanding InMail, Introductions, and LinkedIn Messages 80
Understanding Your Contact Options 81
Managing Your Inbox 83
Sending Messages 86
Reading and Replying to Messages 87
Sending InMail 88
Requesting Introductions 91
Managing Introduction Requests 93
Summary 95
7 Searching on LinkedIn 97
Performing a Quick Search 97
Searching for People 98
Narrowing People Search Results 99
Performing an Advanced People Search 102
Saving a People Search 103
Using Advanced Search Techniques 104
Using the Profile Organizer 104
Summary 106
8 Using LinkedIn Tools 107
Understanding LinkedIn Tools 107
Installing and Using the LinkedIn Firefox Browser Toolbar 108
Installing and Using the LinkedIn Internet Explorer Toolbar 110
Using JobsInsider 111
Using the Sharing Bookmarklet 113
Creating an Email Signature 114
Other LinkedIn Tools 116
Summary 119
9 Finding a Job 121
Attracting Recruiters and Hiring Managers 121
Searching Job Postings 122
Viewing Job Postings 125
Performing an Advanced Job Search 126
Applying for a Job 128
Finding Recruiters and Hiring Managers 129
Upgrading to a Job Seeker Premium Account 130
Summary 131
10 Requesting and Providing Recommendations 133
Understanding LinkedIn Recommendations 133
Requesting Recommendations 134
Managing Recommendation Requests 137
Responding to Recommendation Requests 138
Accepting Recommendations 141
Making Recommendations 142
Managing Recommendations 143
Summary 145
11 Participating in LinkedIn Groups 147
Understanding LinkedIn Groups 147
Joining a Group 148
Participating in Group Discussions 150
Using a Group's Jobs Tab 155
Managing Your Groups 156
Creating and Managing Your Own Group 161
Summary 165
12 Using LinkedIn Answers 167
Understanding LinkedIn Answers 167
Asking a Question 169
Browsing Open Questions to Answer 171
Answering Questions 173
Searching LinkedIn Answers by Keyword 175
Viewing and Modifying Your Questions and Answers 177
Summary 178
13 Using LinkedIn Applications 179
Understanding LinkedIn Applications 179
Choosing the Right Applications 180
Adding Applications 181
Working with LinkedIn Polls 190
Adding and Managing LinkedIn Events 192
Removing Applications 193
Summary 194
14 Working with Company Pages 195
Understanding LinkedIn Company Pages 195
Searching for Companies 197
Creating a Company Page 200
Editing a Company Page 203
Deleting a Company Page 204
Associating Employees with a Company Page 204
Summary 205
15 Using LinkedIn Mobile 207
Using LinkedIn Mobile 207
Accessing LinkedIn on Your Mobile Phone 207
Using the LinkedIn iPhone Application 208
Using the LinkedIn for Android Application 209
Using LinkedIn on Your BlackBerry 210
Using LinkedIn on Your Palm 210
Summary 210
16 Recruiting Job Candidates 211
Understanding LinkedIn's Recruitment Options 211
Posting a Job 212
Purchasing Job Credits 217
Searching for Job Candidates 218
Performing Reference Searches 219
Using LinkedIn Corporate Recruiting Solutions 220
Summary 221
17 Advertising on LinkedIn 223
Understanding LinkedIn Ads 223
Creating a LinkedIn Ad 224
Managing Your LinkedIn Ads 229
Summary 231
Index 233
