In this essential introduction to contemporary printed textile design, designer and educator Alex Russell explores creative and commercial studio practice, including:
- developing sophisticated skills with image and colour
- how to make effective use of context in your work
- strategies for a career in design
You'll learn how history and technology shape print design, plus how to balance innovation with industry requirements, including fashion, home interiors, giftware and stationery. There's practical advice on developing a professional portfolio, and how good communication skills can get your work noticed.
This updated edition includes expanded sections on digital design and social media, and their impact on portfolio development, manufacturing, and promotion, as well as advice on establishing an ethical, sustainable practice for the future.
Reihe
Auflage
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Illustrationen
Maße
Höhe: 228 mm
Breite: 197 mm
Dicke: 11 mm
Gewicht
ISBN-13
978-1-350-11628-3 (9781350116283)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Alex Russell is a designer, graphic artist and creative coder, making pattern, print and generative art. He has built an international client list over 25 years of designing printed textiles, wallpaper, fashion graphics and all other sorts of surface pattern. He also has nearly 20 years of lecturing experience, including running BA and MA textiles programmes. You can find him at: alexrussell.com and @alexrusselldesign.
1. An Overview of Printed Textile Design
History
The Digital Revolution
Environmental and Ethical Issues
Professional Contexts
2. The Creative Design Process
The Brief
Research, Development and Final Designs
Colour
Design Composition
3. Technology, Tools and Professional Practice
Printing Technologies and Design
Design Tools, Space and Process
Professional Practice
4. Designing for the World
Design and Industry
Design and Global Issues
Design and Communication
5. Design Style and Content
Design Categories
Colourways and Co-Ordinates
Balancing Tradition and Innovation
6. Working as a Designer
Building Collections
Building Portfolios
Building a Career
Bibliography
Glossary
Acknowledgements
