Social media has transformed industries worldwide, so why aren't architects leveraging its power to showcase their work?
Architectural Influence is the ultimate guide for architects, students and designers who want to grow their brand, expand their reach and attract new opportunities in the digital age.
With over 5 billion active social media users, platforms like Instagram and YouTube have become powerful tools for sharing ideas, connecting with clients and building influence. Yet, many architects struggle to make an impact online.
This book breaks down the strategies of top designers, influencers and practices who have mastered digital branding. You'll learn how to craft compelling content, engage your audience and turn your online presence into a thriving asset.
Whether you're an aspiring architect looking to get noticed or an established practice aiming to stay ahead, this book will show you how to harness social media to grow your visibility, credibility and career.
It's time to stop waiting for recognition and start creating it.
Features: Abby.Architecture, Alvin Zhu, Ana Aragao, ArchAdemia, Architech Network, Architecture Candy, Blessedarch, Chris Simmons, Dami Lee, David Drazil, Gemma Wheeler, Heatherwick Studio, InitiateArchitecture, John Pawson, Mariana Cabugueira, Noris Obijiaku, Oliver Uszkurat, POoR Collective, Second Studio Podcast, Show It Better, Sordo Madaleno, Tim Fu and TomrowStudios.
Sprache
Verlagsort
Zielgruppe
Für Beruf und Forschung
Professional Practice & Development
Maße
Höhe: 210 mm
Breite: 170 mm
Dicke: 14 mm
Gewicht
ISBN-13
978-1-915722-56-0 (9781915722560)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Thomas Rowntree, the founder of tomrowstudios, is an architecture social media pioneer as one of the first and largest architecture-focused personal brands on social media. His brand has attracted hundreds of thousands of followers and more than 500,000 monthly views at the time of writing. He has produced viral content reaching millions of views as he shares his message to inspire, educate and guide designers across the globe.
About the author
An Introduction to the Fundamentals of Content Creation
Chapter 1: Building a Personal Brand
Chapter 2: Guide Your Audience
Chapter 3: Brand Influence and Community
Chapter 4: Monetisation and Entrepreneurship
Chapter 5: Developing Organisation Recognition
Checklist: Five Manageable Steps to Start Creating Content Today
Bilbiography
References
Index Image credits
