Using commentaries and cases, this text focuses on a wide spectrum of ethical issues facing media practitioners including corporate takeovers, sexism and homelessness. It is designed to help students develop analytical skills and raise moral sensitivity. It aims to make theory accessible by allowing students to do systematic ethical thinking on their own, and the commentaries added to each case emphasize the important social and moral values used by media practitioners.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Illustrationen
recommended reading, index
Maße
Gewicht
ISBN-13
978-0-8013-0650-1 (9780801306501)
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Schweitzer Klassifikation
Autor*in
Professor, University of Illinois, USA
Wheaton College, Illinois, USA
Überarbeitet von
Part 1 News: business pressures; truthtelling; reporters and sources; social justice; invasion of privacy. Part 2 Persuasion; advertising; special audiences; what to advertise; how to say it; media considerations; macro issues; public relations; corporate public relations; public relations; public relations beyond corporate walls. Part 3 Entertainment: violence; profits, wealth, and public trust; media scope and depth; censorship; epilogue. Appendix A: cases by medium. Appendix B: cases by issue.
