'Some books on entrepreneurship are of little practical use. Rottenberg's new book is different. Sober, convincing and offers the best ways to build new business ventures' Financial Times
'Linda has tapped into something important - that we all need to be more entrepreneurial these days. With her impressive track record and inspiring story, she shows us all how to overcome our fears and take smart, achievable steps to improve our organisations' Sheryl Sandberg
'Buy it. Read it. Live it' Seth Godin
These days everybody needs to think and act like an entrepreneur. We all need to be nimble, adaptive, daring - and maybe even a little crazy - or risk being left behind.
But how do you take smart risks without risking it all?
Crazy Is a Compliment combines inspiring stories, original research and practical advice to create a road map for getting started and going bigger. It brings to life iconic entrepreneurs like Walt Disney and Estee Lauder, reveals how companies like GE and Burberry have broken the corporate mould, and introduces us to entrepreneurs like Leila Velez, who started an $80 million hair-care company from her kitchen sink in Rio.
Whether you're serving coffee and fantasizing about launching a microbrewery or sitting at your desk brainstorming a new idea that can improve your company, Linda Rottenberg provides a road map to getting started, going bigger and achieving your dreams.
Rezensionen / Stimmen
Some books on entrepreneurship are of little practical use. Rottenberg's new book is different. Sober, convincing and offers the best ways to build new business ventures * Financial Times * Linda has tapped into something important - that we all need to be more entrepreneurial these days. With her impressive track record and inspiring story, she shows us all how to overcome our fears and take smart, achievable steps to improve our organizations. -- Sheryl Sandberg, COO of Facebook and founder of LeanIn.Org Call me crazy, but I think Linda is onto something big here. She delivers powerful insights with her legendary wit and candor to show how everyone can think and act like an entrepreneur. -- Michael Dell, founder and CEO, Dell Inc For nearly two decades, Linda has been teaching and learning from the boldest entrepreneurs around the world. In this terrific book, she shares what it takes to master the chaos of starting your own business-or simply to grow your own career in today's fast-changing world of work. -- Reid Hoffman, chairman of LinkedIn and coauthor of The Start-Up of You Crazy Is a Compliment is a treasure trove. Linda Rottenberg is an extraordinary entrepreneur who has guided many of the world's greatest entrepreneurs, and she offers invaluable insights-not only for startups, but also for companies, nonprofits, governments, and schools. If you have an idea or want to innovate, I highly recommend
devouring this book. -- Adam Grant, author of Give and Take Crazy is what they call people who don't fit in. And we need a lot more crazy like Linda is crazy. She is generous, curious, connected, and driven to make a difference in the world. And this book captures all of that and more. Buy it, read it, live it. -- Seth Godin, author of Linchpin A unique contribution that combines not only remarkable lessons of what it takes to build an enterprise from scratch, but how a global phenomenon of entrepreneurship is solving problems, bottom up, once thought only the domain of top-down government and large institutions -- Diplomatic Courier
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Produkt-Hinweis
Maße
Höhe: 198 mm
Breite: 129 mm
Dicke: 17 mm
Gewicht
ISBN-13
978-0-670-92378-6 (9780670923786)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Linda Rottenberg is the CEO and co-founder of Endeavor, a launch pad for entrepreneurs. She has spoken atTED, Google Zeitgeist, the Clinton Global Initiative and the World Economic Forum in Davos, and has appeared on CNBC, Bloomberg, and CNN. Linda has been profiled by the Wall Street Journal, Forbes and Fortune and was named among TIME's 100 'Innovators for the 21st Century'.
