Trade Marks in Business

This guide aims to enable non-specialists to understand the problems associated with choosing a trade mark. It deals with every aspect of the subject, from selection to protection. Consideration is also given to the international registration of trade marks. Other topics discussed include the importance of the generic name, the licensing of trade marks, territorial rights, passing-off or unfair competition, the use of trade marks in labels, advertisements and how to handle markets where special scripts are used. Additionally, the functions of the in-house adviser, sales and marketing force and the overall management of a company are described, plus other matters of concern to business managers such as parallel imports and the international exhaustion of rights in trade marks.