Making Sense of Business Reference

In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide ¿ Explains how to conduct the reference interview, with tips for helping clients help themselves ¿ Identifies important business resources, both free and fee-based ¿ Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business research.