This comprehensive book explains the complex law and regulation that applies to advertising and promotion of financial services, enabling practitioners to act with confidence on key areas such as legality and liability for any financial product or service. It includes coverage of the regulations implemented by the Financial Services Act 1986 and is arranged in a logical format for easy understanding. Containing practical examples and checklists to support the authoritative commentary, the coverage includes personal equity plans; securities; property; insurance; credit and hire facilities; pensions and life assurance. In each case all forms of advertising and promotion are dealt with, such as TV, radio, print, Internet and direct mail, giving the reader a thorough treatment of the subject. * Comprehensive - contains practical examples and checklists * Written by an acknowledged expert in financial services, advertising and consumer law
This comprehensive book explains the complex law and regulation that applies to advertising and promotion of financial services, enabling practitioners to act with confidence on key areas such as legality and liability for any financial product or service. It includes coverage of the regulations implemented by the Financial Services Act 1986 and is arranged in a logical format for easy understanding. Containing practical examples and checklists to support the authoritative commentary, the coverage includes personal equity plans; securities; property; insurance; credit and hire facilities; pensions and life assurance. In each case all forms of advertising and promotion are dealt with, such as TV, radio, print, Internet and direct mail, giving the reader a thorough treatment of the subject. * Comprehensive - contains practical examples and checklists * Written by an acknowledged expert in financial services, advertising and consumer law
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ISBN-13
978-0-7520-0331-3 (9780752003313)
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Schweitzer Klassifikation
Part 1 Advertising generally: meaning of advertisement and related terms; parameters of advertising; the regulatory framework; related legislation; general principles governing advertising; international considerations; issues relating to adverstisement type; issues relating to advertising medium. Part 2 Specific advertisements: advertisements for - credit facilities, hire facilities, banking products, investments, property sales, timeshares. Part 3 Marketing: restrictions on marketing - credit and hire facilities, banking products.
