In the first critical history of French ready-made fashion, Alexis Romano examines an array of cultural sources, including surviving garments, fashion magazines, film, photography and interviews, to weave together previously disparate historical narratives. The resulting volume - Pret-a-Porter: Paris and Women - situates the ready-made in wider cultural discourses of art, design, urbanism, technology and international policy.
Through a close study of fashion magazines, including Vogue and Elle, Romano reveals how the French ready-made and the genre of fashion photography in France developed in tandem. Analyses of representations of space, women and pret-a-porter in such magazines - alongside other cultural ephemera such as contemporary film, documentary photography and family photographs - demonstrate that popular conceptions of fashion and modernity shifted in the period 1945-68.
By connecting national and personal histories, Pret-a-Porter: Paris and Women reveals the importance of the ready-made to broader narratives of postwar reconstruction, national identity, gender and international dialogue.
Rezensionen / Stimmen
Timely contribution to the field and [a] valuable addition to the complicated puzzle that is the deconstruction of European fashion history's historiographical mythologies. * Journal of Design History * This carefully researched and illustrated book offers a vibrant cultural history of French ready-to-wear, and of the ways its organization, promotion and representation are intimately connected to conceptions of identity, femininity and modernity. * Agnes Rocamora, London College of Fashion, University of the Arts London, UK * This important book responds with both clarity and finesse to a lack of in-depth studies of a key period in the history of fashion: the post-war era, when everything had to be reinvented; and during which the rise of Pret a Porter and its creative proliferation in the 1960s mirrored the upheavals taking place within society. * Geraldine-Julie Sommier, Chloe Archive director, Paris, France * Pret-a-Porter, Paris and Women offers a compelling narrative of national reconstruction and gender identity in the ready-to-wear clothing industry of post-World War II France. Alexis Romano skillfully unpacks the relationship between fashion photography, women's magazines and the city of Paris, and by interpreting fashion's representations through the lens of political theory the author also makes an important contribution to methodology. * Francesca Berry, University of Birmingham, UK * An important work that should be an essential point of reference for anyone who is interested in the relationship between haute couture and ready-to-wear, or in developments in fashion photography and promotion in the crucial period 1945-1968. * Costume *
Reihe
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Zielgruppe
Für höhere Schule und Studium
Illustrationen
16 colour and 38 bw illus
Maße
Höhe: 238 mm
Breite: 160 mm
Dicke: 18 mm
Gewicht
ISBN-13
978-1-350-12619-0 (9781350126190)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Alexis Romano is a scholar of dress, design history and visual culture. She teaches at Parsons School of Design and is co-founder of the Fashion Research Network. She holds a PhD from the Courtauld Institute of Art and was the 2020-21 Curatorial Fellow at The Met's Costume Institute.
Autor*in
Independent Scholar, USA
List of Illustrations
1. Introduction
2. Critiquing the Everyday: Pret-a-Porter, Paris and Women in Magazines, 1945-1968
3. Branding Pret-a-Porter in the Fourth Republic (1946-1958): Modernisation, Cultural Diplomacy and Industry Debates
4. Displaying Industrial Modernity in 1950s Elle: Readymade Dress, Rational Space and Women
5. Negotiating the Avant-Garde in the 1960s: Stylisme, Industry Debates and Restless Images
6. Expanding the Urban Fabric in the 1960s: Redefined Bodies, Dress and City Space
7. Conclusion
Notes
Bibliography
Index