Mailing List Services for Your Home-based PC

Home PC owners can meet the mailing-list needs of the new corner video shop or dry cleaners faster and with a more personal touch than large mail-order firms and they can make a lot of money doing it. This book shows how anyone can start, build and run a successful mailing-list business from home, with only a modest investment in hardware and software. This is a "how-to" book, including the mechanics of start-up and the finer points of operation, which ensure a long, profitable life for a mailing list business. The book introduces readers to the tools of the trade - computers, printers and software - and discusses techniques for finding and keeping customers, setting prices, creating and maintaining mailing lists and using the Postal System. It also explains how to expand a business to include word processing, typesetting, collection and other services.