Managers at all levels in financial institutions are having to concentrate increasingly on strategic planning in order to maintain their competitiveness, yet most receive little if any training. Using a step-by-step approach, the author looks at ways in which financial institutions can determine which activities to focus on and how to develop a strong competitive position in the activities selected. The book will be relevant to managers in the UK, the US and Europe and includes numerous examples from all three markets. It is intended for the use of directors and senior managers in investment banks, retail banks and building societies.
Sprache
Verlagsort
Verlagsgruppe
Pearson Education Limited
Zielgruppe
Maße
Höhe: 235 mm
Breite: 152 mm
Gewicht
ISBN-13
978-0-85941-714-3 (9780859417143)
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Schweitzer Klassifikation
Overview of planning process; definition of strategic business units; evaluation of attractiveness; evaluation of competitive position; positioning of strategic business units; formulation of specific strategies; developmenht of implementation plans; adapting the planning process.
