This engaging new text introduces students to the world of media through an unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. "Mass Media in a Changing World" is the story of where the media came from, why they do what they do, and why those actions cause controversies. Each new copy of the text is packaged with a free Media World DVD as well free access to Power Web - a unique collection of course-specific current articles, real-time news, interactive exercises and assessment tools, research links, and more!
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Maße
Höhe: 274 mm
Breite: 218 mm
Dicke: 21 mm
Gewicht
ISBN-13
978-0-07-327899-5 (9780073278995)
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Schweitzer Klassifikation
About the Author Detailed Contents List of Boxes Preface Guided Tour Part 1: Overview Chapter 1: Introduction: Media in a Changing World Part 2: The Print Industries Chapter 2: Books: The Durable Medium Chapter 3: Newspapers: Where Journalism Begins Chapter 4: Magazines: The First of the Specialized Media Part 3: The Electronic Industries Chapter 5: Movies: Magic from the Dream Factory Chapter 6: Recordings: Copyright Battles, Format Wars Chapter 7: Radio: The Hits Keep Coming Chapter 8: Television: Reflecting and Affecting Society Chapter 9: The Internet: Convergence in a Networked World Part 4: Information and Persuasion Industries Chapter 10: News: The Information Industry Chapter 11: Public Relations and Politics: The Image Industries Chapter 12: Advertising: The Media Support Industry Part 5: Media Issues Chapter 13: Media Impact: Understanding Research and Effects Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality Notes Glossary Complete Timeline of Mass Media Milestones Index
