Risk and uncertainty are inherent parts of any business. At present, there are high levels of technological, political and cultural change which increase business risks and mean that risk management is an important business skill. As well as considering financial risk, this book also explores other aspects of business risk in marketing, strategic and general managerial activities. This book should be of interest to junior/senior undergraduates on business studies courses and MBA students.
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 246 mm
Breite: 189 mm
Gewicht
ISBN-13
978-0-412-43100-5 (9780412431005)
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Schweitzer Klassifikation
An introduction to risk; risk, language and discourse; decision-making and risk in the modern organization; at a strategic level, when is it acceptable to take risks?; uncertainty and risk in the context of business strategy; models of risk and decision behaviour; a more detailed view of risk; contingency theory applied to research in strategic management; contingency model of risk in strategice decisions; further thoughts on the nature of an organization; risk and uncertainty revisited; a methodology, conclusions and case studies.
