Sustainability in the EU. The Sustainable Management of Plastic Packaging in a Circular Economy

Master's Thesis from the year 2019 in the subject Politics - Topic: European Union, grade: 5.0=1, , course: Masters in Management and Quality Studies, language: English, abstract: This study evaluates the EU¿s strategy on Plastics by examining the problem at hand faced by both governments, as well as businesses, the economic impact the strategy, could have across the EU and if the steps the EU is following is sustainable or not and will the policy help in reaching the goal the use of 100 percent of recyclable plastic packaging by 2030, what are the major challenges the policy faces and what are the plausible solutions. When speaking about marketing management we also need to dwell deeper into sustainable practices which can help improve not only our product sales but also help us give back to the community and the environment around us. Packaging is an important part of marketing and plastic packaging and its impact on our environment needs to be taken seriously. It is high time we start thinking about how to close the loop.