A new edition of a popular text, updated to reflect recent changes in the international markets, the changes wrought by the deregulation of transportation in the U.S., and the newly allowed trading of agricultural options on the commodity exchanges. At the macro level, this book provides a comprehensive description of the competitive marketing environments faced by farmers, assemblers, processors, wholesalers, food retailers, and food service firms. At the micro level, this third edition maintains the business marketing approach to marketing firm problems. Chapter order and general subject matter are still similar to the second edition, where chapters are organized under the headings of Marketing, Market Competition and Consumer Markets; The Marketing System; and Public Policy Issues in Marketing- procurement.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Illustrationen
Maße
Höhe: 230 mm
Breite: 150 mm
Gewicht
ISBN-13
978-0-471-85100-4 (9780471851004)
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Schweitzer Klassifikation
MARKETING, MARKET COMPETITION AND CONSUMER MARKETS: Agricultural Marketing: An Introduction; The Competitive Environment; Agricultural Production and Marketing; The Functions, Structure and Market Alternatives of Agribusiness: What Agribusiness Firms Do; The Domestic Market; The International Market; THE MARKETING SYSTEM: Place and Time Aspects of Marketing; Futures Markets and Price Risks; Matching Quantities Supplied and Demanded: The Process of Price Determination; Pricing and Exchange Systems and Alternatives within the Marketing-procurement Channel; Providing the Optimum Varieties and Qualities; Participation and Leadership in the Marketing-Procurement Channels; Marketing by Farmer Groups; Processor Procurement Systems; Processor Marketing; Wholesale- Retail and Food Service Structure and Procurement; Food Retail and Food Service Marketing; PUBLIC POLICY ISSUES IN MARKETING- PROCUREMENT: Policy Issues: Consumer Interests; Policy Issues: Food Prices, Supply Adequacy and Farmers' Incomes; Policy Issues: Maintaining Competition; Policy Issues: Who Will Control the Agricultural Marketing-Procurement Systems? Index.
