Strategy in Action: Unconditional Quality

American companies grew complacent about quality and paid for the neglect directly form their bottom lines. This paperback collection of "Harvard Business Review" Articles attempts to explain why many top companies have adopted total qualtity as a strategy for restoring and increasing competitive advantage. Selections include the "American problem" of quality, solutions to the problem, case studies, and a special section on service quality.
 
American companies grew complacent about quality and paid for the neglect directly form their bottom lines. This paperback collection of "Harvard Business Review" Articles attempts to explain why many top companies have adopted total qualtity as a strategy for restoring and increasing competitive advantage. Selections include the "American problem" of quality, solutions to the problem, case studies, and a special section on service quality.