Marketing and Advertising Essentials: Seeking and Keeping Your Customers

This collection of "Harvard Business Review" articles contains guidelines on how to build long-term relationships with customers. There are articles on managing customers, keeping important customers and designing services that maximize customer satisfaction.
 
This collection of "Harvard Business Review" articles contains guidelines on how to build long-term relationships with customers. There are articles on managing customers, keeping important customers and designing services that maximize customer satisfaction.