These "Harvard Business Review" articles are for managers who must manage on a global basis, co-ordinating the activities of far-flung units. Included are selections on global marketing, strategic alliances, and trade issues.
These "Harvard Business Review" articles are for managers who must manage on a global basis, co-ordinating the activities of far-flung units. Included are selections on global marketing, strategic alliances, and trade issues.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Harvard Business School Publishing
Zielgruppe
Maße
Gewicht
ISBN-13
978-0-87584-297-4 (9780875842974)
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