Renowned strategy thinkers, including Gary Hamel, C.K. Prahalad, Michael Porter, Christopher A. Bartlett, Sumantra Ghoshal and Kenichi Ohmae, discuss the myriad aspects of today's global issues, in this text. Interviews with executives and profiles of international companies reveal how practitioners are successfully implementing worldwide strategies.
Renowned strategy thinkers, including Gary Hamel, C.K. Prahalad, Michael Porter, Christopher A. Bartlett, Sumantra Ghoshal and Kenichi Ohmae, discuss the myriad aspects of today's global issues, in this text. Interviews with executives and profiles of international companies reveal how practitioners are successfully implementing worldwide strategies.
Reihe
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Gewicht
ISBN-13
978-0-87584-561-6 (9780875845616)
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Schweitzer Klassifikation
Part 1 The global challenge: strategic intent; how global companies win out; the globalization of Europe - an interview with Wisse Dekker; the right way to go global - an interview with Whirlpol CEO David Whitwan. Part 2 Developing a global strategy: what is a global manager?; manufacturing's new economies of scale; global logic of strategic alliances; co-operate to compete globally; inside Unilever - the evolving transnational company. Part 3 Winning in foreign markets: beware the pitfalls of global marketing; winging it in foreign markets; customizing global marketing; local memoirs of a global manager; from complacency to competitiveness - an interview with Vitro's Ernesto Martens.
