This guide has been specifically designed for corporations, economic agencies and business people in the emerging economies of Eastern Europe and the CIS. It provides an overview of Western business practice, highlighting opportunities and defining business strategies.
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Höhe: 234 mm
Breite: 154 mm
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ISBN-13
978-0-7494-0879-4 (9780749408794)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Part 1 Addressing the Western business communities: European markets; entering Western markets; choosing the right partners. Part 2 Developing the best deal: forms of contractual co-operation; negotiating and developing contracts. Part 3 Making it happen: using Western expertise wisely; specifications and standards; foreign trade documentation and procedures. Part 4 Case histories triumphs and disasters. Appendices: financial and programmes; classified contact list.
